Concerts, festivals & broadcast shows
Artist-led events and live formats built for the room and the camera at once.
- Festivals
- Awards
- Broadcast
- Touring
What we do
Concept to curtain down
We work direct with brands and alongside creative agencies, as lead producer or as the production engine behind someone else's idea.
Brand activations
Pop-ups, takeovers and immersive spaces that give people a reason to stop, stay and share.
- Pop-ups
- Venue takeovers
- Launches
Stands & interactive spaces
LED, touchscreens and AV environments that turn square metres into a point of view.
- Trade shows
- LED & AV
- Interactive
Activation & strategy
Partnership ideas audiences actually welcome, plus event calendars and new formats.
- Activation
- Events strategy
- New formats
Conferences & showcases
Delegate events, launches and client showcases with full budget control and on-site management.
- Conferences
- Showcases
- Hospitality
Format & IP development
Venue strategy, financial modelling and investor materials for new live properties.
- Feasibility
- P&L models
- Investor decks
Our work
Built under pressure. Delivered with calm.
The kind of work we take on. Project details and client names are shared on request.
Exhibitions
Exhibition stands
Stands and interactive spaces for trade shows, conferences and summits, built around LED, touchscreens and immersive AV.
Live entertainment
Concerts & live shows
Concerts, awards and live entertainment, from first concept to show night.
Experiential
Brand activations
Pop-ups, venue takeovers and consumer experiences that bring brands to life.
Festivals & broadcast
Festivals & broadcast
Festival stages and live music events, produced for the crowd and the camera.
How we work
How we run a project
Every project has its own timeline. The discipline behind it stays the same, from a two-day stand to a three-night broadcast.
Brief
Brief & budget
Objective, audience and the real budget, pinned down before anything is designed.
Design
Concept & design
Creative, technical and content plans developed together, so the idea works on the build schedule too.
Produce
Production & approvals
Suppliers contracted, sign-offs scheduled, and contingency held as professionalism rather than padding.
Deliver
Build & show
On-site leadership from load-in to show call to load-out. Calm when the plan changes.
Review
Report & learn
Reporting on what mattered: reach, engagement and the moments people remember.
Experience
Experience on the biggest stages
Our team has produced across festival, touring, broadcast, exhibition and agency worlds, so we know how each side of a project thinks.
15+years producing live events and brand experiences
500m+broadcast viewers reached by shows we've produced
50+global brands and creative agencies worked with
1,000sof guests, delegates and fans at every scale of event
FestivalsTouringBroadcastExhibitionsBrand experienceCorporate
Leadership
The best work comes from clear thinking, proper planning and trusted collaboration, and from giving production the space to actually produce.
Stephen CrookDirector of Production & Events (Global)LinkedIn ↗
Stephen leads production across Initio's live entertainment, experiential and sponsorship work. Before Initio's current chapter he was Executive Producer at Apollo World Touring, a senior live producer across Live Nation's UK festival portfolio, and producer of F1 Rocks.